The brand will become the title sponsor of the 2026/2027 Ukrainian Cup, one of the most prestigious and popular football tournaments in the country.

This new partnership opens a new page in the tournament's history. A refreshed visual style, new opportunities for development and promotion of matches. At the same time, the main values of the tournament remain unchanged— the intrigue of cup confrontations, uncompromising battles, and every team’s desire to win one of the most prestigious football trophies in Ukraine.

The partnership is aimed at long-term prospects.

Traditionally, the Ukrainian Cup unites clubs from all corners of the country, providing teams of different levels with an opportunity to compete against each other and gift fans unforgettable football emotions. Every year, the tournament attracts millions of supporters, while matches take place in dozens of cities, making the Cup a truly nationwide football project.

"Supporting Ukrainian sports for BETON has always been one of our main areas of work, so partnering with the Ukrainian Cup was a logical step. We aim to become a reliable partner for a tournament that unites fans across the country and contribute to the development of Ukrainian football through our support. We believe this will help build a strong partnership between business and professional sports and bring the tournament closer to millions of supporters,"—comments Roman Balashov, CEO of CITYCOD (BETON).

Within the partnership, a series of organizational activities will be implemented aimed at making the Ukrainian Cup even more spectacular and closer to fans, as well as opening new opportunities for the development of Ukrainian football.

"The Ukrainian Cup is a unique tournament that unites the entire football country. It is the most popular football competition in Ukraine, where teams from different levels and regions participate. That's why the Cup has an extremely high regional appeal and consistently attracts great interest among supporters across the country. We are glad that BETON became the title sponsor of the tournament. I am convinced that this partnership will help make the Ukrainian Cup even more vivid, strengthen its popularity, and gift fans even more interesting projects and positive emotions,"—says First Vice President of the UAF Artem Stoyanov.

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