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Technologies, Philanthropy, and Sports: The Joint Path of WhiteBIT and the Ukraine National Football Team
For two years of fruitful cooperation, WhiteBIT and the national team of Ukraine in football created a unique case of interaction that combined the world of cryptocurrencies and football fans.
WhiteBIT Graphics Note: If "WhiteBIT" is a proper name (e.g., of a company or product), it should remain unchanged. The translation assumes that "Graphics" is intended to be part of the context, but if "Графіка" was meant as a standalone word or concept not directly tied to WhiteBIT's name, please clarify for an accurate translation. Given instructions, I've kept "WhiteBIT" verbatim and translated "Графіка" as "Graphics".
In just two years of fruitful collaboration, WhiteBIT and the national team of Ukraine in football created a unique case of interaction that combined the world of cryptocurrencies and football fans. This partnership allowed supporters to purchase tickets for matches with cryptocurrency for the first time in Europe, making it a convenient and modern way to support the team.
In addition to technological innovations, programs were implemented to help military veterans and develop inclusive football, as well as nationwide projects aimed at uniting the football community around supporting the national team during the European Championship.
Tickets for Football with Cryptocurrency
WhiteBIT together with the national team were the first in Europe to introduce ticket sales for football matches using cryptocurrency. Over 6,000 tickets for seven games were purchased using digital assets. Today, nearly 8% of all tickets are bought with crypto, and a special pre-sale exclusively for holders of crypto assets allows choosing the best seats several days before the official start of sales.
Social Responsibility and Philanthropy — The Heart of the Partnership
For WhiteBIT, philanthropic contributions within the partnership with the national team are not only an opportunity to support sports but also a real contribution to restoring and developing Ukraine, helping people gain new opportunities and inspiring communities to do good. This is what unites digital technologies with humanity and creates real changes in people's lives.
In March 2024, the cryptocurrency exchange supported the initiative "Collecting for Superheroes," donating 100,000 UAH to purchase sports prosthetics for military veterans to help them return to active life. In April, within a joint philanthropic project GivingCharityPass, WhiteBIT transferred 5 million UAH, of which 3.5 million was for supporting the military and 1.5 million for financing the participation of Ukraine's men's football team among players with amputated limbs in Euro-2024 in France. Also in December 2024, WhiteBIT together with FC "Metalist 1925" joined a Christmas collection for the national team, directing 300,000 UAH towards equipment for sports rehabilitation of military personnel in Zaporizhzhia.
Photo WhiteBIT
Engaging Fans: Slogan on the Stadium and Gamification
In February 2024, WhiteBIT together with Ukraine's national team launched a unique initiative that allowed every supporter to become a voice of support at a significant match for blue-and-yellow in Wroclaw during Euro-2024 playoffs. This step became an important stage in engaging fans in active support for the team.
The project created a platform where each fan's vote received real recognition, and the atmosphere at the stadium was filled with unity and emotional support. The winner was the slogan "Blue-and-Yellow — this is our code, one team, one nation!" The author of the slogan not only got to watch the match live but also heard the entire stadium chanting her words.
Photo WhiteBIT
One Nation, One Game
Another large-scale project under the name "Team 24. Collect Your Team" also emerged at the intersection of sports, technology, and cryptocurrency. For the first time in the history of Ukrainian football, thousands of fans not only followed the game but actively influenced support for the national team thanks to unique blockchain gamification.
Photo WhiteBIT
Collectible cards featuring favorite players became a real phenomenon! They were not only sold in the largest retail network of Ukraine, ATB — fans stood in line from early morning to buy their desired card. Cards even resold on OLX, countless Telegram chats for exchanging them were created, and thousands of people posted hunting videos for the required card on social networks. For many, this was more than just entertainment — it was a real obsession that reminded them of collecting stickers, decals, and similar trinkets in childhood. Moreover, participants had a chance to receive crypto bonuses, while the total prize fund of 250,000 USDT motivated users to be active.
The collaboration between WhiteBIT and Ukraine's national football team is a powerful example of how sports and modern technologies can interact for the benefit of the country, uniting fans, supporting veterans, and promoting innovations. This partnership is not just a success story but a step towards the future where cryptocurrencies and blockchain open new horizons for the development of sports in Ukraine.
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