Digitalization – one of the key points in Andriy Shevchenko’s "9 Steps for Developing Ukrainian Football" program.

At the webinar, Ukraine was represented by the Technical Director of UAF Igor Dedyshin, the Director of Media, Marketing, and Digital Transformation of UAF Mykola Seredych, and the Head of International Relations at UAF Yelyzaveta Stepanyk.

At the international webinar, four countries presented their projects: Norway, Colombia, Mexico, and Ukraine. The representatives of UAF shared their vision of digitalization in football systems and presented to colleagues three key products that UAF launches and develops: competition management system, mobile app, and a new official website.

"It is a great honor for us to be selected as speakers at this special event. Digitalization of football in various forms is an essential component for modern effective management and strategic vision formation based on data. In the conditions of ongoing war that has drastically changed our reality, we at UAF have decided to approach this crisis as both a challenge and an opportunity for reforms and transformations, including in the direction of digitalization. Therefore, we are extremely grateful to FIFA for supporting our comprehensive project 'Digital Transformation of Ukrainian Football' within the FIFA Forward Program." – said Technical Director of UAF Igor Dedyshin in his opening remarks.

"We are at the final stage of launching our digital products. The updated official website is already in test mode, and a very large volume of statistical and official data from UAF’s database will soon be available there. The app and competition management system are undergoing internal testing. We aim to implement the new system by next football season. The brain of this system is the competition management system; the key to it is the app, while the official website is a mass of information and data for the entire system. Additionally, the app will be a powerful marketing tool with interesting functionality for fans. The app will concentrate all of Ukraine’s football community, and the potential of this project is enormous. Our presentation at the webinar sparked intense discussion; we felt that the products we presented interested the audience," – said after the webinar Director of Media, Marketing, and Digital Transformation of UAF Mykola Seredych.

The event became a unique platform for national associations of Europe and South America, where they could exchange experiences and explore potential collaboration in joint work. Participation in such a seminar is a worthy assessment of the scale of work on digitalizing processes in Ukrainian football.