VBET Ukraine, the premium sponsor of the national football team of Ukraine, presented a social video featuring player Oleksandr Zinchenko, who has been an ambassador for responsible gaming at VBET Ukraine since December 2022.

The plot of the video visualizes various life situations that require the hero to take responsibility for his actions and obligations.

“The idea behind our collaboration with Oleksandr goes far beyond simply calling for responsible gaming. We want to encourage everyone who is a fan or even just casually watches football matches to think critically and support each other. Just as on the football field, in everyday life it’s important to maintain good sense,” said Artem Ivaniatskyi, SMO VBET Ukraine.

The principles of responsible gaming are at the core of VBET Ukraine's work. The company conducts educational efforts regarding the safety of sports betting, informs clients about personal financial security, and updates them on all sporting events.

VBET Ukraine has developed a range of measures to protect customers from reckless spending, such as setting limits or temporarily restricting gaming.

VBET Ukraine is the official representative of the international brand VBET in Ukraine since 2020. The company is the title partner of the Ukrainian Premier League, premium sponsor of the national football team of Ukraine and several sports clubs and federations. In 2022, the company launched a social initiative called We Care Fund, which has accumulated over $14 million for charitable projects.